Vibrant animation

Delivering gene therapy:
The art of turning
complexity to clarity

The challenge

The leading company, Nanogenics, developed an artificial virus named ‘LipTide’, for use as a revolutionary nanoscale delivery vehicle for medical drugs. The challenge was to communicate how this miracle of modern genetic engineering works in a concise and engaging manner.

The solution

We created a visually rich animation that communicated the key stages of the delivery process, enabling everyone from specialists to potential investors to understand the principles of the ‘LipTide’ product and its benefits.

The outcome

Since its deployment in 2016, the video has continued to be a great success. It is frequently used on social media by the founders to succinctly communicate their core business proposition. Nanogenics recently secured further funding to continue their innovative development programme.

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