Process mapping tools

Diabetes: Generating high levels of engagement

The challenge

The diabetes epidemic is well documented in the public domain. Healthcare professionals make decisions and manage behaviour based upon complex data streams. Our client was struggling to communicate the benefits of their product through complex spreadsheets and a slide deck simultaneously.

We were tasked with creating an interface to allow the sales consultants to communicate the critical messages, enabling a swift and informed decision process.

The solution

We integrated the existing Excel-based models and the PowerPoint slides into a single app, with the cost-modelling in the background. This combination enabled the user to tell a visually engaging story that communicated the key points.

Functionality

  • Generate Engagement

    The app generated high levels of engagement by using a treatment pathway diagram based on NICE design, familiar to the target audience

  • Interactive Tools

    Interactive controls, such as this slider, enable users to easily change model assumptions and immediately display their impact

  • Interactive Modelling

    Real-World evidence used to confirm and enhance model credibility

  • Clearly Summarised Results

    The model also displayed a 'Call to Action' to encourage and guide the audience to act on the information presented in specific ways

Generate Engagement

The app generated high levels of engagement by using a treatment pathway diagram based on NICE design, familiar to the target audience

  • Generate Engagement

    The app generated high levels of engagement by using a treatment pathway diagram based on NICE design, familiar to the target audience

  • Interactive Tools

    Interactive controls, such as this slider, enable users to easily change model assumptions and immediately display their impact

  • Interactive Modelling

    Real-World evidence used to confirm and enhance model credibility

  • Clearly Summarised Results

    The model also displayed a 'Call to Action' to encourage and guide the audience to act on the information presented in specific ways

The outcome

The app proved to be very popular with the sales teams, replacing multiple applications with one simple-to-use app with visually rich charts and diagrams. Support by an interactive Value Proposition

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Related work

See all work

Process simulation

Our ‘Pathway Modeller’ enables users to rapidly create realistic medical treatment pathways, using an easy ‘drag and drop’ interface for each step.

,

eDetail creation

A visually interesting and easily navigable iPad app, that enabled the market access team to have informed conversions with healthcare professionals.

,

Vibrant animation

We created a visually rich animation that communicated the key stages of the delivery process.

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