The challenge
IQVIA are one of the world’s largest suppliers and integrators of healthcare datasets, some of which is sourced from public data provided by the NHS in the form of QOF and HES statistics. They wished to provide their clients with ‘contextual information’ for a specific therapy area or condition, and to be able to present this for a specific local Healthcare Authority.
The existing method of maintaining and distributing this information was via Excel spreadsheets which were both time consuming to create and complex to distribute to clients and their sales staff – processes prone to error.
In addition, presenting healthcare datasets within spreadsheets has several issues: finding the right therapy area information quickly, limiting this to the appropriate Health Authority and demonstrating the data’s relevance – all while in-call with a busy customer.
The solution
We created a two-part solution: Firstly, an online management system enabled research staff to upload datasets to the central database, with the ability to structure and display different chart options. Secondly, an iPad app that allowed field-based users to rapidly find, filter and view the relevant data and charts. The user can add these charts to a PDF document and send them directly to the professional as a follow-up.
