We were asked to create a “solution” that would improve the treatment adherence rates for Merck’s Growth Hormone Treatment. This patient group consists of young children with Growth Hormone Deficiency (GHD) whose parents administer the drug via injection. With robust support in place for the parents to cope with the day-to-day reality of managing the treatment plan it became evident that there was, at that time, nothing to directly support the young patients.
We designed and developed a game that educated children suffering from GHD to understand how the drug worked within their bodies. As well as the game there was information about treatment, support and care for the condition. The game is a single player ‘infinite runner’ game, where the player’s character runs through the body colliding with blood vessels and collecting items that generate points. This engaging game strengthens the patient’s association with what the treatment is doing to their body. It is available on IOS and Android devices.