Healthcare clients need to take their business on the road – literally, and we have worked alongside them to make this happen through the development of engaging and easy to use applications.
The experience is led by the user who is able to navigate through the virtual environment at his own pace. Interactive features allow for questions and answers and are linked with the visual imagery creating much greater engagement. The auditory commentary and the ability to change font size on screen are obvious practical advantages to patients with visual impairment.
An e-detail designed to educate healthcare professionals about the progression of Multiple Sclerosis utilised interactive case histories to educate and engage the user. The intuitive story flow allows the account manager to create a bespoke patient journey in conjunction with the health care professional.
A cost-modelling tool was designed to help doctors understand the full financial impact of treatment choices for patients with dermatitis. By using a combination of pictorial and numerical data, we were able to demonstrate that drug acquisition cost could be offset by saving in other parts of the healthcare system.
Having worked closely within the pharmaceutical sector we are acutely aware of the restrictions and regulations that exist within the industry, and as such are able to work alongside our clients to educate and inform them of the best possible digital solutions for their business.