For the majority of 2020 and 2021 every physical exhibition was cancelled due to the situation brought by the COVID-19 pandemic. To leverage this loss into an opportunity, companies have been switching to remote booth (eBooth) experiences, happening parallel to a virtual conference.
The aim of this eBooth was to market medications by:
- putting the brands in plain view of the attendees
- provide access to relevant and interesting digital content including videos and PDFs
- maintaining the ability to engage directly with the exhibitor to generate meaningful live conversations with attendees
- signposting a resource hub for deeper product exploration
Most of the virtual booths we had seen before tended to focus on recreating the in-person booth experience i.e. a 3D booth model. We felt that trying to recreate the in-person booth digitally is not only distracting, but missing the objective. The focus for any booth should be for attendees to discover your brand. And if needed, follow-up with a discussion.
We wanted to create a platform that re-thought the virtual booth with a focus on a page based design with a hint of a familiar physical booth environment. More like a website or LinkedIn profile.
Chance to connect – the booth’s key feature included a live chat facility or even making it easy for attendees to ask questions.
Contact us to find out more.