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Impact Modelling

Impact Modelling


Project Summary

Working in partnership with IQVIA, we built a sophisticated budget impact model that worked independently of, but within the Veeva framework, creating a distinctive experience within a normally limited platform.

  • Expanding Veeva’s capabilities: Although hosted within Veeva, the model has sophisticated customisation functions, such as patient population mapping.
  • Animated explanations: The MOA (Mechanism of Action) of the drug was clearly explained with simple animations.
  • Dynamically responding results: Clinical trial data was presented with visually engaging animations that dynamically responded to changes in the model’s input variables.

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