What defines a Widget? A word once used for a generic gadget or unexplainable product has now become an ‘interactive mini-application’. The sort of thing you see on the home screen of your computer, the news feed, the weather or clock. Widgets have become a new medium for advertising and so it was interesting to be contacted by Life Brands (part of Publicis) to work on incorporating their design into such a format.

An interactive calculator device, measures (according to factors) patient drug dosages. An application that will be popular on most doctors PC’s. The original brief originated from Saatchi Healthcare and incorporates their clients branding.