Working with White Pharmacy on their website led to full development of their creative branding. We combined the clinical/white/sterile look but added the family group name of ‘My’ for the range, consolidating products & services under one banner, additionally adding recognition and comfort.

Myclinic4men.co.uk will be going live soon, closely followed by eDoctorOnline.co.uk, a UK doctor prescription website. Both sites have been built and validated up to current web standards.

The White Pharmacy’s in house team worked closely with us, on layout and graphics and together with their coding input, we have developed an icon set that will be used on all future ‘My’ websites.

As part of the creative process we added stylised images, in muted whites, with softened edges, offering a tactile and yet professional, trustworthy look to the front page. We were conscious of the need to reassure people that shopping for medicine and drugs online is as safe and secure as buying groceries. We are confident that the end result combats the negative perception and reputation that online medical sites have had in the past.

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visit eDoctorOnline