Saveoo is a new internet site offering a ‘reverse auction’ web service. Dealers bid down against each other in live auctions set up by site users. As a result, the site delivers significant savings on a growing range of key products to the consumer market.

Lighthouse delivered a strong but simple brand ID carried consistently throughout a website that was clear and intuitive to use. It quickly communicates a clear idea of the range of goods available and the value offered by the company’s unique approach to consumer marketing.