Newsletter Genie research, write, design and distribute email newsletters on behalf of a fast-growing roster of clients in a wide variety of business sectors. The service includes full management of clients’ distribution databases, spam-checking of individual newsletters prior to delivery, and a distribution service that is now whitelisted with most of the major ISPs.

The company was looking for a new brand image that would reflect the quality of their service and its focus on simple but effective content and design. Lighthouse created a brand that captures both the quality and energy of the company in responding quickly and efficiently to client needs. The website also benefited from Lighthouse's ability to create accessible websites using XHTML and CSS to current web standards.

"We’re delighted with the new image," said Genie’s Managing Director, Allan Scott, "and it’s had a direct and measurable impact on the business. In the two months after the launch, we achieved 25% growth, internet sales are up, and brand recognition is growing too. Lighthouse certainly made the difference for us."

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