Following on from the success of previous design and branding work for World Medical Group (WMG), Lighthouse were charged with developing the branding of their latest venture, Barwick Medical. Although part of WMG and retaining core company brand values, Barwick had to be seen as a brand in its own right and able to stand on its own feet. Our new brand logo incorporated a directional bouncing ribbon, in WMG green, to mirror the company’s medical associations. The wave effect symbolically embraced the nature of the business: receiving medical supplies and then shipping them out to other destinations.